How to Make People Buy

Among the greatest challenges in a sales career is how to make people buy. This is second to how to make people attend business orientation meetings or BOMs. If you’ve decided to go jobless big-time (or are yet deciding to), you have to learn to sell and make people buy. The problem is how. Well, there are easy but a bit radical steps.

Bring the Product

When you have made an appointment to see someone about your product, make sure to bring the product already with you. As you make your sales pitch, hold the product and make constant reference to it. At the end of your casual presentation (make it casual) give the bottle to your prospect and say something obligatory like, “Okay, you can take this product and try it.” The guy might say, “What’s this? Is this for free?” Frankly say, “I need to sell it to you now.”

If he or she should resist the product, that’s when you say, “You don’t need to pay for it now. I can always come back for the payment. Is next Tuesday okay?” Be specific when you’d be back, and be back. Especially do this if you’re confident about your product. Once you get the person to take the product and try it, there’s a big chance for a repeat order when you come back.

You say you don’t have the guts to do this? Well, if you want a business career in sales and go jobless big-time all the way, you have no choice. Welcome yourself to your new business career. You’ve got to do this. Just do it, and do it now.

Target the Kid

This especially works when you have a super delicious health product like, say, purple corn juice. Kids just love it. Now, adults may still turn down even a good product, but not when their kids or grandkids badly want it and pester them to have it. So target the kids. Open a smaller version of the product and give the kid a taste test. If it’s a toy or special gadget you’re selling, open a sample and let the kid try it. Better if the kid breaks or smashes it. That leaves your adult customer with no choice but to buy.

Target the Mrs.

I often try the wife when the husband looks adamantly downbeat. Once, when we were leafleting at a national park, I saw a couple walking by and asked the guy to try a free taste test if they’d fill up a short form. The guy said no and walked past me. But the lady with him was looking at my flier and seemed interested. So I went after her. She took the flier and walked straight to the booth for the form and taste test. The guy reluctantly followed.

You can do this especially if you think your product has an appeal to women. And we’re not limited to jewelries here. It can apply to classy china, life plans, unique stylish drinks, lingerie, kitchen wares, or small appliances. That’s how to make people buy.

You Need This

Always sell to people giving the strong impression that “I’m not selling you this; you need this.” Better if you add this impression that you don’t need to make this sale. You’re just making this sales pitch because he or she needs this product badly. Look for a need, casually talk to the prospect and interview him or her to get some leads. When you see one, attack that weakness. If you’re looking for water and see some traces of water welling up on the ground, hit that area and dig deep. No let up.


If you're selling negative ion sanitary pads, do it with genuine compassion. Tell your female prospects how the badly need the products and what the real facts are on cervix statistics. Do some research to make them see how synthetic pads harm women. Make them see their need. Educate them. That way, you have an advocacy, not a product to sell.

Well, there will be lots of times when you wouldn’t make any sale no matter what strategy you use. Don’t worry, don’t push yourself too much. There’ll always be another time. We all get unlucky for a while. But never quit. As you do this often, you'll master aggressive but non-desperate salesmanship. You'd know how to make people buy in easier ways.