Concepts and Mindset

In sales and marketing, we have to understand the principles of concepts and mindsets. They're both important and we should have a right balance of both. Unfortunately most people, especially marketers, fail to appreciate and understand a right mindset. They think it's positive thinking.

Positive thinking is good, but we need to be more realistic. Sometimes, what positive thinking people know is fatalism--or all things are going to get better sooner or later. Correct positive thinking seriously considers the negatives and the possibilities of things going wrong. Right positivism is using your broad, educated, and practical mind in full use with strong optimism. 

The right mindset is not just positive. It's a bullheaded but gentle determination to succeed, not really to make lots of money, but to succeed in life. A mindset of success is hard to beat. Yeah, you can beat it materially or numerically, but not mentally. And that's what counts in marketing--a powerful mind that never gives up. People with minds like that may not know all the concepts and principles but they stubbornly keep going forward unfazed by discouragements, setbacks, or defeats. They have a one-track mind, and they let nothing get in the way.

What's a Mindset?

A mindset is a powerful and stubborn mental attitude that stays on track no matter what. It has its own culture and a world it builds around itself until it sees everything in the light of that culture, and insists on it. It first starts with a revelation or discovery and then an ardent desire to get to that place it discovered or saw by whatever means. Then it builds a language, culture, and perception around it--a doctrine if you will--and then lives daily life in that light. Your mindset becomes you and people identify you according to what manifestation the mindset evinces to them. The mindset becomes a life and dwells among men. In network marketing and in religion, this mindset gets transferred into people you attract. It is duplicated through a DNA transfer--mental or spiritual DNA, that is.

A mindset can live on. It lives in you and then in your intellectual descendants--anyone who catches your imagination and aspirations and lives them out daily. The mindset may not concretize its full potential in your lifetime but it awaits a time of fulfillment among your intellectual descendants. In fact, a mature mindset never dies.

So develop a mindset founded on righteous concepts and live it out daily for the rest of your life. That applies to all of life--spiritually, in business, in sales and marketing, in network marketing, in human relationships. Concepts and mindset--invest on them.