Righteous Selling

Righteous selling is simply recognizing that it's a buyer's world nowadays. The buyer should call the shots as far as buying is concerned. We don't hardsell anymore--we persuade. And persuade means intellectual negotiations where both seller and buyer end up with a fair deal. It's not anymore the seller giving the buyer a blitz (sustained strategic bombing) and shocking him so that he finds himself buying something he doesn't need.

Righteous selling is making sure the customer got what he really needed, not what you wanted him to buy so you'd hit your quota. We often praise sales people who easily make big sales and hit their targets. As long as sales are coming in we don't mind the effect on the clients. Were they satisfied with their buy? Was the product they got what they really needed? Did their purchase really solve a problem? Or did it just add to it? 

A lot of sales were done due to pressure or subtle forcing or intimidation or mere abuse of relationships. The client pitifully ended up with a product he didn't need or want but which he'd forced himself to buy and consume. I even know people who fooled themselves into believing that they needed the product and bought some more--all because they valued their relationship with the seller. Yes, you may make money in a legit way   like that but you'll be making a lot of unhappy clients. It's not righteous selling, just the same.

Righteous Network Marketing

The same thing is true with network marketing. The best thing is to put people in a business they're genuinely happy and comfortable with. I know of many networkers who happily cheer their rich upline, but that's all they will ever be--a cheering crowd for the one upline on top who's growing rich because of their steady purchases--purchases they make in hopes of someday becoming like the successful upline--to no avail. 

Most uplines like that don't care whether the business is what people really need. All they want are more downlines. Sure enough, that hardselling made them rich, but the height of his career will sooner or later hit a ceiling and plateau till it starts to have a descending trend. Yeah, they'd try to help their downlines some, but how can you help someone who's in the wrong business--who was only forced there through hyped promises, hyped presentations, hyped income potentials, peer pressure, or sheer shock treatments.

Righteous network marketing is supposed to give everyone a chance to earn big--probably not all can become millionaires but at least earn big. And it's done through networking. Networking means building relationships or close links--not building an empire for an emperor whom all the subjects below hail. Real networking is giving equal chances and helping each other succeed--which should be spearheaded by network leaders, but which very, very seldom happens. Networks often degrade into mere empires. And history tells us that no empire ever lasts. 

What lasts are families, which networks should be like. A network is really a clan of networkers with the same marketing DNA helping each other pursue a common goal. I have not seen it done this way. Network leaders just get anyone even without a common marketing DNA denominator. It's all recruitment without relationships. They bombard the poor prospect with hypes and sometimes lies, and once he signs up, the party's over. You realize you've been had.

Downlines' Initiative

Downlines are also at fault. They enter the business without knowing its real nature. They think their sign-up obligates their referrer to do the business for them. They wait for their uplines to make them earn money. Why is this story repeated in network marketing year in and year out? Because they were forced or hyped into joining the business but the whole story was never stressed to them. All they were told were the easy hundreds of thousands or million checks.

Recruitment in network marketing should equal righteous selling.